The Starting Blocks
Thursday, December 4, 2008
Landmark Study Proves the Leader in Health Supplements
The healing benefits of ingredients from Mother Nature have been used by many different cultures all over the world to cure hundreds of common ailments and diseases. The use of herbal "supplements" in various forms has been prevalent since the beginning of history. In recent centuries, scientists have developed ways to deliver important vitamins and minerals our bodies in the form of multi-vitamins. The multivitamin and supplement industry is multi-billion dollar industry, and it's still growing in popularity. Millions of people all over the world take multivitamins and supplements to improve their health and athletic performance.
Like most products on the market today, there are hundreds, if not thousands, of brands to choose from. One might wonder if one product is really better than another or if any of them are as effective as they claim. People have different methods of distinguishing good products from bad: they may judge by cost, packaging, reputation of the company, recommendations from friends or family, or just deciding that one "looks" the best. None of these methods prove anything about the efficacy of the products themselves. To help users know for certain that a product is indeed the most effective and contain the highest quality ingredients, the Landmark Study was conducted. The study proves that there is only one company with the proof that its products are as effective as they claim.
The study was first made public at annual conference in Nashville, Tennessee, in August of 2007. It was also the impetus for development of the super multivitamin, also released in August of 2007. The clinical research study was conducted at the University of California at Berkeley, and it involved more than 1,000 participants. Non-supplement users made up 602 of the participants, while 176 subjects used a wide array of multivitamins and supplements on a daily basis, and 278 of the people had been using multiple supplements for twenty years or more from one company. All participants completed an online questionnaire, as well as a physical exam.
The study concluded that those using supplements from this one company, had significantly better health than those using other supplements and those who used no multivitamins or supplements. Those using supplement users of this one company “were more likely to have optimal concentrations of biomarkers associated with reduced disease risk, and less likely to have suboptimal circulating nutrient concentrations, elevated blood pressure, and diabetes than other multivitamin/mineral users and non-users.” Long term users of supplements from this company had lower rates of heart disease, inflammatory auto immune disease, diabetes, arthritis, emphysema, and strokes. The study verifies that there is only one company with clinical proof of the efficacy and benefits of their products.
INDUSTRY STANDARDS
This is not the first time products from this company have shown a significant influence on the health industry. In 1993, this company was selected to produce a customized rehydration system for NASA astronauts. The custom-made drink helps astronauts remain conscious while re-entering earth’s atmosphere. The product, known as Astro-Aide, is still used today in the space program.
Many world class athletes also rely on products from this company to keep them healthy and at peak performance. None of these athletes are paid for endorsements. Serious athletes know the importance of good nutrition and optimal health, and therefore use products from this company as part of their training and nutritional programs.
Like most products on the market today, there are hundreds, if not thousands, of brands to choose from. One might wonder if one product is really better than another or if any of them are as effective as they claim. People have different methods of distinguishing good products from bad: they may judge by cost, packaging, reputation of the company, recommendations from friends or family, or just deciding that one "looks" the best. None of these methods prove anything about the efficacy of the products themselves. To help users know for certain that a product is indeed the most effective and contain the highest quality ingredients, the Landmark Study was conducted. The study proves that there is only one company with the proof that its products are as effective as they claim.
The study was first made public at annual conference in Nashville, Tennessee, in August of 2007. It was also the impetus for development of the super multivitamin, also released in August of 2007. The clinical research study was conducted at the University of California at Berkeley, and it involved more than 1,000 participants. Non-supplement users made up 602 of the participants, while 176 subjects used a wide array of multivitamins and supplements on a daily basis, and 278 of the people had been using multiple supplements for twenty years or more from one company. All participants completed an online questionnaire, as well as a physical exam.
The study concluded that those using supplements from this one company, had significantly better health than those using other supplements and those who used no multivitamins or supplements. Those using supplement users of this one company “were more likely to have optimal concentrations of biomarkers associated with reduced disease risk, and less likely to have suboptimal circulating nutrient concentrations, elevated blood pressure, and diabetes than other multivitamin/mineral users and non-users.” Long term users of supplements from this company had lower rates of heart disease, inflammatory auto immune disease, diabetes, arthritis, emphysema, and strokes. The study verifies that there is only one company with clinical proof of the efficacy and benefits of their products.
INDUSTRY STANDARDS
This is not the first time products from this company have shown a significant influence on the health industry. In 1993, this company was selected to produce a customized rehydration system for NASA astronauts. The custom-made drink helps astronauts remain conscious while re-entering earth’s atmosphere. The product, known as Astro-Aide, is still used today in the space program.
Many world class athletes also rely on products from this company to keep them healthy and at peak performance. None of these athletes are paid for endorsements. Serious athletes know the importance of good nutrition and optimal health, and therefore use products from this company as part of their training and nutritional programs.
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